Compare new launches, uncover pricing risks and understand your exit before committing.
Analytical property guidance from Raymond Ya, a CEA-registered salesperson and educator with over 20 years' teaching experience.
No listings pushed at you, no pressure to decide in the showflat.
How a teacher grades property: five marks, one verdict line each.
Good presentation does not always mean good reasoning. I check the price against what actually transacted nearby, the growth story against gazetted plans and tender records, and the resale assumption against who realistically buys the unit later.
Pricing, location, future plans, suitability, risks and exit potential come first. A recommendation comes last, if at all.
"If a project cannot survive being questioned, it should not survive your shortlist either."
Grading a property is where the analysis starts, not where the work ends. I also negotiate, coordinate the timeline and handle the transaction through to completion, whether you are buying, selling, or doing both.
Five questions asked in the same order for every project, so two options can be compared honestly instead of by feel.
Projects placed side by side on pricing, layout efficiency, location, future potential and the risks nobody prints on the floor plan. You leave with a comparison you can defend to your spouse, your parents and your banker.
Sale proceeds, CPF usage, affordability and sequencing, mapped before anything is listed or booked.
Pricing, marketing, negotiation and the transition plan for HDB and condominium owners.
The same rubric, worked out loud. On video it runs as short walkthroughs; in writing it runs as method guides you can apply without me in the room.
Campaign content to be supplied per active campaign. When a project is running, its graded summary sits here and links to the full campaign page.
An assessment is a working session: your situation, your options, the five marks, and an honest read on what does not hold up.
